Holywatr
For Holywatr, branding runs deep. What started as a simple packaging idea became a powerful brand statement—an iconic aluminum bottle that turns heads, spreads their image, and sells out fast.
The Challenge
As the name of both the band and their debut album suggests, Holywatr is embracing “holy” iconography throughout their image. Looking for a way to advertise their music in a manner that felt true to themselves, they began working with OneHum to craft a product that felt perfectly suited to their image.
The Solution
The name Holywatr says it all. We felt like their branded merch needed to be some type of water bottle. We realized it could add revenue and increase brand awareness if it weren’t a throw-away item. To work, it needed to last. Together, we found the perfect answer – an aluminum water bottle branded with their logo. Now they’re selling them by the case. What started out as a simple, utilitarian need became the cornerstone of their publicity strategy.
